TOUR de BEAR
Day activities app
This app connects between people who are looking for bear watching tours and professional guides, specializing in wild bear attractions.
I extensively researched existing bear species, their natural habitat, unique activities and characterization, as well as searched the web for wildlife watching tours and learned about their design, content and user journey. The information I collected led me to think which target audience will fit the app design.
People who like to hike in wild environments, watch animals in their natural habitat, who are patient, honor wildlife and nature in general and are eager to have unique adventures to remember.
Logo & branding
I chose an icon of a wild bear that represents generic bear characteristics. Since each bear lives in a special habitat, tour activities are differentiated accordingly. I added a twist in his nose that reminds a map location needle to symbolize the connection.
For the tour screens, I used images of bears from different regions in attractive postures, to let users experience the unique activity and trip spirit as soon as they enter the app.
Choose the trip that suits you with the perfect guide.
Color choice is Influenced by bear fur. Titles and buttons are in a contrasting and bold colors.