ACTIVITY APP

Logo case study

The goal

To create a logo that will fit a digital platform, resembles a wild bear and reflects fun activities, according to the app spirit.

Tools

Adobe Illustrator

Figma

Overview

This app connects people who are looking for a bear watching tours to professional guides, specialized in wild bear attractions.

Target audience

Was defined as people who like to hike in wild environments, watch animals in their natural habitat, who are patient, honor wildlife and nature in general and eager to have unique adventures to remember.

The process

The main search was focused on shapes and imagery. all the versions were based on flat style.

Early sketches

The first option included bear face inside “bo” (for Bears Observation) in shape of binoculars to reflect bears watch activity. The option was rejected because it didn't reflect the app spirit.

Face focus

Trying to express bears different habitats  locations of tours activities, second option expressed it by using a location pin, as the bear’s nose. this option was rejected because it didn't resembled wild bear face.

Typography only

checking the option of design a pure typography logo, named after app. later on, decided to incorporate it in the final option.

Getting there

Option below shows how I approached the final result. I chose an icon of a flat digitized wild bear, that reflects the fun of apps activities, with a twist of diamond nose as a location needle.

Final logo

The final result combines the typography option & the final bear option. I chose the white color for the bear in contrast to the dark splash screen, with a gentle yellow touch.

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DASHBOARD APP

Logo case study

The goal

To create a logo that reflects a volleyball sport training camp.

Tools

Adobe Illustrator

Figma

Overview

This app measures key movements performance indicators, over a week of training camp, displaying them as day’s games dashboard along with averages, min & max periodic performance.

Target audience

professional volleyball woman players.

The process

Focused on volleyball variations, colors and typography. all the versions were based on flat style.

Early sketches

Included Typography only as I was looking for a font that transmits movement. Was rejected due to poor sport feel projection.

Volleyball shape

This option combined a name and unique strips-shape volleyball, 

colored according to the graph tones. connecting the white ball strip with "V" symbolizes game victory. The option was rejected because the composition was too many details and unbalanced.

Additional options

The third option included abbreviation of the app's name along with the ball.

Final version

Consists of the name "women", the target audience, where the ball replaces the "O". the logo is minimalist, short and expresses the  female volleyball play.