HYKE+THE
NORTH FACE

Responsive

e-commerce website

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Overview

HYKE is a Japanese fashion brand that collaborates with THE NORTH FACE, a company that specializes in quality outdoor equipment. The collection has created a fashionable, innovative and minimalist clothing line that uses neutral colors with military characteristics using outdoor materials quality.
UX: Create

Research

Focused on learning about companies of elite fashion design, tech-wear, professional outdoor equipment materials and Inspirations from the world of Japanese design, geometric shapes and colors.

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Home page

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Product features hover component

The challenge in this component was to display information of each product feature without over flowing the user. hence, each feature was marked for hovering and display.

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Button Styling

Inspired by origami folding patterns of the collection items design.

Color palette

Reflects the brand’s monochromatic and unisex limited tones, by using a variation of those colors.

HEX 25201C

HEX DBCCB6